My role included benchmarking existing features, scoping new features, and creating wireframes and prototypes. I was responsible for designing high-fidelity screens, creating and maintaining style guides and components, and conducting user testing. Additionally, I facilitated user sessions with clients and led team workshops.

I also worked on information architecture, structuring content and defining user flows to ensure intuitive navigation across platform.

I analysed metrics and made data-driven decisions to improve product performance and user experience.

Furthermore, I contributed to writing supporting help articles and creating interactive help guides for clients. Additionally, I was involved in the creation of marketing assets.

I was responsible for creating wireframes, prototypes, and high-fidelity designs that met my clients' goals and preferences.

My role involved writing articles on topics related to SEO, SMM, and other areas within this niche.

Colory is a mobile app that allows users to transform their black-and-white photos into colorised images.

Colory | Photo colorising app

The AI-powered natural language search replaces the Query Builder, enabling users to find results faster and more easily.

AI-Powered Search | UI/UX

Sophie is a talented, hardworking and an exceptional team player. She has worked closely with and supported the key stakeholders in designing the experience within the Effective Experiments platform. She has consistently demonstrated her knowledge and skill in UX and UI design. She is an asset to have.

Manuel Da Costa

I had the pleasure of working with Sophie during her time at Effective Experiments, where she joined as a junior web designer transitioning into product design. From day one, Sophie showed incredible drive to grow and excel.

Sophie’s willingness to step up and help wherever needed is commendable. Whether jumping in on a pressing task or offering thoughtful input, she consistently supports the team. Her proactive approach, curiosity, and dedication make her a standout team member.

As a self-starter, Sophie tackles challenges with determination and delivers high-quality work with minimal supervision.

Any team would be lucky to have her talent, work ethic, and positive energy!

(You can check the full testimonial on LinkedIn 😊)

Hi 👋 I'm Sophia, a UI/UX Designer

Manuel Da Costa

Brendin du Plessis

Manuel Da Costa

Brendin du Plessis

Manuel Da Costa

Brendin du Plessis

UI/UX Designer

UI/UX Designer

Copywriter